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Connect your Google accountFeb 1, 2026 – Feb 28, 2026vsJan 1, 2026 – Jan 28, 2026
Strong click growth (+23%) masked by position losses on 3 key product pages. Fix the technical issues first, then target the 12 near-win keywords sitting at position 11–20.
Top Action Areas
Clicks
4,821
+907 (23.2%)Impressions
98,340
+11,190 (12.8%)CTR
4.90%
+0.50% (11.4%)Avg Position
14.2
-2.6 (-15.5%)Sessions
6,102
+915 (17.6%)Users
4,891
+789 (19.2%)| Query | Impressions | Actual CTR | Benchmark CTR | Est. Lost Clicks | |
|---|---|---|---|---|---|
| buy running shoes online | 8,420 | 2.10% | 8.90% | 572 | |
| best trail running shoes 2026 | 5,810 | 1.40% | 7.10% | 332 | |
| waterproof hiking boots women | 4,200 | 2.80% | 9.50% | 282 |
| Query | Impressions | CTR | Pos | Lost Clicks | Score ↓ |
|---|---|---|---|---|---|
| waterproof trail running shoes | 4,100 | 2.20% | 8.1 | 148.0 | 82.0 |
| running shoes wide feet | 3,800 | 1.70% | 9.3 | 114.0 | 71.0 |
| online shoe store free returns | 5,200 | 0.80% | 12.4 | 165.0 | 68.0 |
| Page | Clicks Δ ↓ | Impr. Δ | Status |
|---|---|---|---|
| /products/trail-running-shoes | +280 | +4,100 | winnerz=3.2 |
| /blog/running-shoe-fit-guide | +78 | +1,400 | winner |
| /products/hiking-boots | -98 | -700 | loserz=-2.4 |
| /products/running-socks | -106 | -500 | loserz=-2.8 |
Missing meta description
HOCH8 pages · est. clicks at risk: 420
Write meta descriptions for all 8 product pages. Focus on commercial intent language with a clear value proposition.
Broken internal links (4xx)
KRITISCH3 pages · est. clicks at risk: 180
Fix or redirect 3 broken internal links found on /products/running-shoes, /blog, and /categories/sale.
Missing H1 tag
MITTEL2 pages · est. clicks at risk: 95
Add unique H1 tags to /products/accessories and /sale. Current pages use H2 as the primary heading.
Duplicate title tags
MITTEL4 pages · est. clicks at risk: 210
4 product category pages share the same title pattern. Differentiate with specific category names and keyword targets.
8
Missing meta description
3
Broken internal link (4xx)
2
Missing H1
4
Duplicate title
Fix 3 broken internal links on /products and /blog
Broken links lose PageRank and create poor user experience. These pages have inbound links from top-10 traffic pages.
Write meta descriptions for 8 product pages
These pages rank position 6–12 with no meta description. A compelling snippet can lift CTR by 2–3% at these positions.
Refresh /blog/email-marketing-tips with 2026 content
76% traffic decay since peak. The topic is still high-volume but competitors have published more recent content.
Add structured data (Product schema) to product pages
Competitors in positions 1–3 all have Product rich results. Adding price, availability, and review schema can improve CTR significantly.
Resolve keyword cannibalization: running shoes for beginners
Two pages splitting clicks 180/132. Consolidating will concentrate ranking signals.
Add H1 tags to /products/accessories and /sale
Missing H1 is a basic on-page signal. Both pages have traffic potential and are missing this fundamental element.
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